Wednesday 8 May 2013

Qoros Wins China’s Most Beautiful Automobile Award

Automotive News
Automotive News:-
Qoros Auto Co. took home the top prize from Car and Driver China magazine in the “Most Beautiful Car” category. The company’s Qoros 3 was the recipient of the trophy, as chief designer Gert Volker Hildebrand graciously stated, “I promise we will do our best to come back on stage here pretty soon in order to thank you for future awards.” The model is the first production car Qoros has offered.

Qoros has one of the more unusual, and clever, names of any carmaker in the world. The Chinese name for the company is Guan Zhi ,which is a combination of the words for “adaptation, learning, or observation,” and “perfection, or striving to be the best.” In English, the name Qoros was chosen for an equally thoughtful reason. Q stands for quality, namely the organization’s desire to be held to the highest international standards. In addition, the word is a sound-alike for the Greek word, “khoros,” which means “a chorus of voices.” As the company’s literature explains, “Qoros the company is therefore an expression of many voices and talents from all over the world, working together as one team to create quality products.”

The Qoros headquarters office is in Shanghai. The company develops high quality, innovative vehicles for young drivers who live in metro areas. Since 2007, the year of its founding, Qoros Auto Co. has employed an international team of specialists from inside and outside the auto industry. Qoros was formed as the result of an equal partnership between China’s largest carmaker, Chery Automobile, and the Israel Corporation, an international holding company. For more about Qoros, see the company’s official corporate website below:
http://www.qorosauto.com/en

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